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PORTFOLIO
✦ PORTFOLIO
ART DIRECTOR
FABIAN
LAKANDER
PORTFOLIO
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PORTFOLIO ✦
ABOUT ME
70+ AWARDS WON MAYBE
I’M FABIAN, MULTI-AWARDED SENIOR ART DIRECTOR WITH TEN+ YEARS IN THE ADVERTISING INDUSTRY. MESSED UP IDEAS MAKE ME HAPPY, BUT NOT WITHOUT AMBITIOUS CRAFT. WITHOUT GREAT CRAFT, AN IDEA FEELS GIMMICKY, AND WITHOUT AN INTERESTING IDEA, CRAFT FEELS SHALLOW.
WORK
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WORK ✦
xbOX
GAME PASS
GLOBAL LAUNCH
THE NEW XBOX GAME PASS (NETFLIX FOR GAMES)
WITH XGP YOU HAVE EVERYTHING YOU WANTED AS A KID. AND EVEN THOUGH THINGS WERE DEFINITELY BETTER BEFORE, THEY WERE ALSO DEFINITELY WORSE.
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xbOXTHE CLEANER
THE CLEANER—GLOBAL CAMPAIGN
WE FOLLOW THE HUMBLE JANITOR NORM CLEANING UP ALL THE GAME WORLDS AFTER ANOTHER DAY OF PLAY ON XBOX.
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Adam Berit
DET SVENSKA BOKSTAVERINGSALFABETET HAR BESTÅTT AV ENBART MANSNAMN SEDAN 1891. I SEPTEMBER 2018 PRESENTERADE VI ETT NYTT.
WORK
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The Organ Donor
Price Tag
SECOND HAND CLOTHING COMPANY BEYOND RETRO CREATED A NEW PRICE TAG THAT’S ALSO A LEGALLY VALID ORGAN DONOR CARD. PROVING RECYCLING CAN SAVE LIVES. LITERALLY.
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SINGING
COMMENTATORS
APPARENTLY, THE WHOLE FAMILY DOESN’T LOVE HANKERING DOWN FOR TWELVE HOURS STRAIGHT FOR SOME BOXING DAY FOOTBALL. BUT UNTO US A SAVIOUR IS BORN! BY COMMENTATING THE MATCHES SINGING, TO THE TUNES OF CLASSIC CHRISTMAS CAROLS, YOU CAN NOW KEEP UP WITH THE FOOTBALL AND YOUR FOOTIE POOLS WITHOUT RISKING THE CHRISTMAS PEACE AT HOME.
JUST A LITTLE MORE
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JUST A LITTLE MORE ✦
FILMS STUFF
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BYE BYE!
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BYE BYE! ✦
CARREER
➺ CREATIVE FREELANCE AT MCCANN LONDON
➺ CREATIVE FREELANCE AT UNCOMMON CREATIVE STUDIO
➺ ART DIRECTOR AT NORD DDB
➺ ART DIRECTOR AT PERFECT FOOLS
➺ ART DIRECTOR AT ANR BBDO
➺ ART DIRECTOR STUDENT AT BERGHS SCHOOL OF COMMUNICATION 2013 – 2015
SELECT CLIENTS
XBOX, HBO, RED BULL, PUMA, EA SPORTS, HAGLÖFS, VALORANT, THE SWEDISH ARMED FORCES, CLASH ROYALE, SVENSKA SPEL, SKODA, FRIENDS, HALEBOP, BEYOND RETRO, ARLA, RÄTTVISEFÖRMEDLINGEN, MERCEDES-BENZ.