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PORTFOLIO
✦ PORTFOLIO
FABIAN
ART DIRECTOR
LAKANDER
PORTFOLIO
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PORTFOLIO ✦
ABOUT ME
70+ AWARDS WON MAYBE
I’M FABIAN, MULTI-AWARDED SENIOR ART DIRECTOR WITH TEN+ YEARS EXPERIENCE IN THE ADVERTISING INDUSTRY. MESSED UP IDEAS MAKE ME HAPPY, BUT THEY CAN’T LIVE WITHOUT AMBITIOUS CRAFT. WITHOUT GREAT CRAFT, AN IDEA FEELS GIMMICKY, AND WITHOUT AN INTERESTING IDEA, CRAFT FEELS SHALLOW.
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xbOXTHE CLEANER
THE CLEANER—GLOBAL CAMPAIGN
WE FOLLOW THE HUMBLE JANITOR NORM CLEANING UP ALL THE GAME WORLDS AFTER ANOTHER DAY OF PLAY ON XBOX.
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xbOX
GAME PASS
GLOBAL LAUNCH OF THE NEW NETFLIX FOR GAMES—XBOX GAME PASS
WITH XGP YOU HAVE EVERYTHING YOU WANTED AS A KID. AND EVEN THOUGH THINGS WERE DEFINITELY BETTER BEFORE, THEY WERE ALSO DEFINITELY WORSE.
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Adam Berit
DET SVENSKA BOKSTAVERINGSALFABETET HAR BESTÅTT AV ENBART MANSNAMN SEDAN 1891. I SEPTEMBER 2018 PRESENTERADE VI ETT NYTT.
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Bullying Out
of home
BULLYING USED TO HAPPEN IN SCHOOL WHERE ADULTS COULD SEE IT AND INTERVENE. TODAY, IT HAPPENS OUT OF SIGHT ON OUR CHILDREN’S PHONES. BUT WHAT WAS HIDDEN BEHIND SCREENS WAS PUT ON THOUSANDS OF DISPLAYS—GIVING PARENTS A CLEAR VIEW OF THE ONGOING BULLYING ONCE AGAIN.
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The Organ Donor
Price Tag
SECOND HAND CLOTHING COMPANY BEYOND RETRO CREATED A NEW PRICE TAG THAT’S ALSO A LEGALLY VALID ORGAN DONOR CARD. PROVING RECYCLING CAN SAVE LIVES. LITERALLY.
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FILMS STUFF
+
BYE BYE!
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BYE BYE! ✦
CARREER
➺ CREATIVE FREELANCE AT MCCANN LONDON
➺ CREATIVE FREELANCE AT UNCOMMON CREATIVE STUDIO
➺ ART DIRECTOR AT NORD DDB
➺ ART DIRECTOR AT PERFECT FOOLS
➺ ART DIRECTOR AT ANR BBDO
➺ ART DIRECTOR STUDENT AT BERGHS SCHOOL OF COMMUNICATION 2013 – 2015
SELECT CLIENTS
XBOX, HBO, RED BULL, PUMA, EA SPORTS, HAGLÖFS, VALORANT, THE SWEDISH ARMED FORCES, CLASH ROYALE, SVENSKA SPEL, SKODA, FRIENDS, HALEBOP, BEYOND RETRO, ARLA, RÄTTVISEFÖRMEDLINGEN, MERCEDES-BENZ.