Brief "Find a relevant way for Ben & Jerry's to take coprorate social responsibilty in a Mega City (over 10 million inhabitants)".
Insight To preserve ice cream and food, 0°F is recommended. Many New Yorkers go way below that which means they’re wasting a lot of energy. For every degree below 0°F the power consumption increases by 2%. And many freezers go down to -40°F. The issue is also the poor standard of white goods in New York. Many freezers are old and don’t show the temperature, they just have a switch that goes from 1 to 5. And you know you’re gonna turn it to 5, right?
Solution The campaign Do Zero For Climate Change! To help people adjust their temperature and save energy, we created a sticker thermometer that comes with every ice cream pack. The thermometer can be put up in the freezer. Also, to communicate the campaign we made a re-design to all Ben & Jerry’s packs.
Art Direction & Copy by Fabian Lakander Animation & Design by Afshin Piran Project Manager Pia Hansson Näslund
DO ZERO FOR CLIMATE CHANGE!
HALEBOP <3 RUSSIA
Student Work 2014
Bakgrund Halebop is a Swedish telecom company that focuses on helping young swedes spread love by using the companies products.
A week after the submarine hunt in the Swedish archipelago in 2014 we started thinking about those poor Russians who had been hiding in that boring submarine for weeks – completely without the ability to communicate with their loved ones back in Russia.
Insight We wanted to do something for the. Make sure that their next visit to Sweden wouldn't be as awful. Halebop offers free messaging to the whole world with their cash card "Rubbet". Maybe we can help the Russian submarine crew to "love bomb" their worried loved ones back home.
Solution If they were to come back they would get a warm welcome. We put a cash card machine and a message to them on the bottom of the Riddarfjärden (the harbor of Stockholm). In the machine there are free "Rubbet" cash cards for the Russians to use to text and call home for free. And the sign is a pleasant message in Russian. The sign and the machine is photographed to be spread in social media and create PR.
The message on the sign "Välkommna tillbaka till Sverige! Här får ni Rubbet på ett kontantkort. Med fria SMS till hela världen och superbilliga samtal. Så att ni kan Lovebomba de där hemma. Simma lugnt!"
OHOY! Welcome back to Sweden! Here are free "Rubbet" cash cards for you to enjoy. With free messaging to the whole world and super cheap phone calls. So that you can "love bomb" the ones missing you back home.
Video Vi gör också en remake och återlansering av Halebops "hockeyomklädningsrumsfilm" för att ge kampanjen en extra push. Filmen är dubbad till ryska - och lite tweakad...
Art Direction by Fabian Lakander Copy by Lina Franzon