The Union For Artificial Intelligens
agency work ANR BBDO 2016
TCO is the central organisation of several major unions in Sweden.
Surveys show that people between18-29 don’t believe in the future of unions. The brief was to show the opposite. So we created the union of the future.
The world’s first union for Artificial Intelligence. And it's now the largest union in the world (over 10 million members and counting)!
We made this possible by coding the backend of our recruitment site to attract as many free labouring bots (the most common form of A.I. ) as possible. You can call the backend code our political manifesto. It contained all the right words and subjects to make the bots excited about our new union and find the web site. And when they did, we made sure they signed up to their new union.