agency work ANR BBDO 2017
Beyond Retro is a vintage clothing store chain. They recycle old clothes and give them new life. Beyond Retro obviously believe in sustainability, and now they want to show the true power of recycling. Recycling is much more than just clothes, it can also save lives. By recycling clothes. AND organs. We redesigned Beyond Retros price tags. They now double as Organ donor cards.
Tear the Donor Card from the price tag, fill it out and keep it in your wallet. This way medics will know you’ve agreed to donate. In Sweden this makes you a valid organ donor. By doing this Beyond Retro shows how important their core business is, and that it can save lives. That's the true power of recycling.