agency work ANR BBDO 2018
AFA Försäkring insures all people employed by the Swedish state. Meaning that if you are employed by the state and get sick or injured at work AFA will give you well needed money. The problem is that only 9% know that they have this free insurance. That's what we wanted to change.
We made a SIFO survey to investigate what the common Swede knows. And as we suspected, people know a lot of stuff that might not be of great importance to them. Which is fine! But also hilarious. This tvc puts the well known, but not so useful, knowledge into perspective and teaches people something that actually is useful to know of – AFA's insurance.