Face tomorrow like a swede
agency work ANR BBDO 2016
TCO is the central organisation for several major unions in Sweden. To ensure the future of strong unions, TCO constantly need to educate people of the importance of them and the Swedish Parts Model. So, how do we prove that unions will be important to the labour market of the future? By creating the union of the future!
We created the world’s first union for Artificial Intelligence. And it's now the largest union in the world (5,3 million members to date)!
We made this possible by coding the backend of our campaign site to attract as many free labouring bots (the most common form of A.I. ) as possible. You can call the backend code our political manifesto. It contained all the right words and subjects to make the bots excited about our new union and find the web site. And when they did, we made sure they got registered to our new union.